Price Policy

Although non-price instruments are sought after and be used so much commonly by facilities, we can say that price, which is the basic instrument of marketing, still keeps its importance and priority when considering in terms of activity. Starting from this point of view, this study addresses why and to what extent price is important in creating customer engagement which is very common in practice but not much emphasis is laid on, which pricing methods are applicable and what should be considered in being successful at this. 

Tags: Price Policy